Identity Personality Test – New Syle Reports
Identity is a self-perception personality
questionnaire that measures important individual differences
between how people prefer to behave in a workplace setting.
It was developed specifically for the world of work
and is supported by robust research proving its effectiveness
for use in many areas of business and personal development.
The questionnaire is available in English, simplified
Chinese and traditional Chinese.
Developed to be the most comprehensive personality assessment
tool, Identity measures 36 Primary Scales – which
are specific areas of personality related to the world
of work. It is fully validated for making sensitive
selection decisions and found through scientific
research to be more predictive of leadership performance
than even ability tests or interviews.

Sample Cover Page
The PsyAsia logo can be replaced with your corporate
logo if you have your own Identity System. Also note
the PTC logo that confirms Identity is a quality
test registered with the British Psychological Society
Psychological Testing Centre.

Narrative Report
This report is written in second or third person depending
on whether you are using it as a feedback report for
the candidate or for the decision-maker. Text-based
narrative reports are the only type of report available
to untrained users. All other reports/graphics require
a certification.

Quick Look Page
This gives an indication as to the accuracy of the candidate’s
responses and shows you where you need to focus for
additional probing in an interview. For this fake candidate,
the report tells us we need to probe on every competency!
For other candidates you may see “Strong”
and/or “OK” in place of “Further Probing”.

Profile Chart
This is the first page of a 2-page chart which provides
the candidate’s score for each scale in Identity. Labels
and descriptions on either side assist in accurate interpretation
of each scale score.

Pre-Interview Report
This is a sample page from Identity’s Pre-Interview
Report. Personality test reports should be followed
up with a good behavioral interview. This report assists
in this process by providing example questions to ask
the candidate based on their profile.


Derived scales
Assess aspects of the person such as Jungian Type, Learning
Styles, EQ, Team Roles, Leadership Style and so on.
All of these charts come at no additional cost.
The above are just a few examples of
pages from Identity reports. Identity offers a number
of different reports: Pre-Interview, Comprehensive,
Career Focus and Candidate Feedback. Unlike other psychometric
personality tests, clients only pay once for the candidate
rather than for each report generated.
To download full sample reports, please click here
for a candidate for a single fee!)
To view our Identity webpage, please click here
in a substantive personality assessment, you may use
Identity by simply purchasing and reading the manual.
For those who require training, we are pleased to offer
a “new report release” special 15%
discount on our 26-27 October training in Singapore
and 29-30 November training in Hong Kong if you register
by 5 October. This discount increases to 20%
if you send 2 or more people. Use discount
codes IDMAIL15 and IDMAIL20 for the 15% and 20% discounts
respectively when registering
here. For clients who are not interested in training
we can offer our psychologist-on-call
service or a very limited text-only report.
To view the Identity Accreditation Course outline, please
click here
Free Online Psychometric Testing System
All qualified users of Identity get a FREE online system
- so, you can set up test sessions and produce reports
whenever you want – even at night and on weekends!
If you would like a copy of our fees list,please email us.
View our multimedia Identity Sales Presentation
Click here to view all current public training course dates
Chinese Personality – Do we need indigenous psychometric tests?
It’s perhaps quite natural to believe that the Chinese personality is so different to others that it requires a special psychometric test to assess it. What better way to sell your new Chinese personality test than to state that it is “high time a test for the Chinese” were developed. However, this throws doubt upon the utility of rigorously developed international psychometric tests of personality.
Given the above, we embarked on a research program to assess whether Chinese people differ significantly comparied to others in terms of personality structure and whether personality tests that purport to assess Chinese Personality are able to predict any more work performance than internationally developed tests have already been proven to do!
You can read our research findings it: personality.cn, our Chinese Personality at Work Research Site.
No time to read the whole site? Here’s a quick summary:
Locally developed psychometric tests which purport to assess “indigenous” aspects of Chinese Personality were found to be less reliable than reputable internationally developed tests of personality. Furthermore, there is a big question as to whether so-called “indigenous” traits are Chinese-specific. Issues such as traditionalism or face also exist in other cultures! Moreover, the research has demonstrated that whatever we choose to believe about Chinese Personality, locally developed (Hong Kong) tests of “indigenous” personality add nothing to the prediction of performance at work that is not already accounted for by reputable internationally developed personality tests.
We present this research in a free HRM webinar which you can watch here. We held a vote at the beginning and end of our webinar whereby we asked attendees if they believed that Chinese Personality is so different that Chinese people need their own personality test. At the beginning of the webinar, the majority of the attendees said yes! By the end of the webinar only one attendee still believed this to be the case! We recommend choosing well designed psychometric tests with high reliability and validity. Personality is a universal construct, thus locally developed tests may have little benefit to the hiring manager!
Personality Tests – customised for Singaporeans?
If the claims of some HR practitioners in Asia are founded, we may need customised Personality Tests for every group out there, Singaporeans included. Is this really the case? Find out what science tells us at PsyAsia’s FREE webinar on Chinese Personality and its assessment for predicting workplace performance. Full details of the webinar can be found by clicking the graphic below:


